How Value-Based Optimization Redefines Google Ads?
Understanding Value-Based Optimization Value-Based Optimization (VBO) is transforming the field of digital marketing, redefining how advertisers leverage platforms like Google Ads. At its core, VBO uses real-time lifetime value (LTV) data to inform advertising platforms about the best prospects. This data-driven strategy empowers businesses to efficiently set impression bids, eliminating guesswork and adding intelligence to […]
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