Empowering Marketers with Google’s Value-Based Bidding
Understanding the Power of Google’s Value-Based Bidding Marketers must keep pace with the constant changes. One significant advancement that has changed online advertising is Google’s Value-Based Bidding (VBB). This cutting-edge tool allows advertisers to leverage the power of machine learning to achieve higher returns on their ad spend. VBB’s core principle is simple yet powerful: […]
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